There is a misconception in many countries that Master planning is merely the creation of pretty shapes which can be seen from a helicopter. Nothing could be further from the truth. A proper masterplan maximises the land use, so all individual projects in the plan meet their maximum financial potential.
One of the biggest concerns in GCC Masterplans is that many projects don’t create interconnected, flexible, and pedestrian-friendly roads. This kind of setup may exhibit some level of functionality, but definitely reduces the amount of income potential for the project. Consider a typical situation: In many places, crossing the street requires the one who wants to cross to drive and make U-turns. What could be a 2-minute walk, turns into a 15-minute drive, adding traffic to the roads.
Conversely, all the best cities on Earth have deeply interconnected road networks, and even in harsher climates such as winter in New York, their pedestrian networks see a steady flow of foot traffic, even on the coldest of days. As you already know, foot traffic is the best way to enhance the earning potential of the retail component of any given project, but also benefits all other use types.
EDGE designs master plans with the public realm at the forefront, resulting in well-connected road and pedestrian networks. This is accomplished in an aesthetically pleasing geometric framework, which is influenced by the necessities of creating a proper public realm with all the connectivity that this entails. The result is a functional, aesthetically pleasing, interconnected master plan, with maximised income potential.
+ VISIONING & STRATEGIC PLANNING
+ URBAN REGENERATION DESIGN
+ URBAN DESIGN
+ PLANNING REGULATIONS & APPLICATIONS
+ SUSTAINABILITY
+ COMMUNITY ENGAGEMENT
Our planners have worked on projects of up to 90 square kilometers and 135 Million square meters in GFA. Our master plans usually encompass areas of 5 to 6 square kilometers. Using the most current design methodology to create integrated,
economically and environmentally self-sustaining master developments is the main goal of our planning practice.
We adopt a BIM- based approach from the very earliest conceptual phases, meaning that development statistics are automatically updated as the project evolves. This allows a quicker information feedback loop allowing the financial model to influence the design and vice versa, thus creating a far more optimised end result in shorter time frame.
+ VISIONING & STRATEGIC PLANNING
+ URBAN REGENERATION DESIGN
+ URBAN DESIGN
+ PLANNING REGULATIONS & APPLICATIONS
+ SUSTAINABILITY
+ COMMUNITY ENGAGEMENT
In this age of further and further specialization, project teams end up with many sub-consultant members and a huge amount of data. It is really important that someone keeps track of the multiple data streams and sub-consultant advice. This central organizational role is the responsibility of the Architect.EDGE’s founding partners have decades of experience in organizing large, complex teams, and dealing with all of the information from all disciplines resulting from the design process. EDGE have experience in providing full scope services on high-end projects with up to 20 sub-consultant at once, both locally and internationally.
+ HIRING PROJECT TEAM
+ MANAGING SUB-CONSULTANTS CONTRACTS
+ MULTIDISCIPLINARY COORDINATION
+ TEAM PROGRAM MANAGEMENT
+ TENDER ANALYSIS
+ SITE SUPERVISION
